Crossref is a membership organisation, and it’s the global community of members that creates the Research Nexus together. Meeting our community locally is a highlight and an important learning experience. This year, we started by connecting with a growing community in Accra, Ghana - our first in-person event in the country included in our GEM program. From 14 members in 2023 to 31 in 2025, our community in Ghana is blooming.
At its core, Crossref Accra 2025 was about showing up for the community in Ghana - listening, learning, and building together. On the 20th of March, we welcomed 66 participants: journal editors, university staff, librarians, and researchers. People who are doing the real work of making scholarly publishing happen in the region.
In 2022, we set out to update our DOI display guidelines with the intention to adopt the proposals in 2025. It’s important to note from the outset that we are not mandating any immediate changes to the DOI display guidelines. Instead, we are working with our community to co-create a solution that addresses the diverse needs of all users, rather than imposing technical changes that may not suit everyone.
Sponsors make Crossref membership accessible to organizations that would otherwise face barriers to joining us. They also provide support to facilitate participation, which increases the amount and diversity of metadata in the global Research Nexus. This in turn improves discoverability and transparency of scholarship behind the works.
We are looking for an organization to perform an audit of, and propose changes to, the structure and information architecture underlying our website, with the aim of making it easier for everyone in our community to navigate the website and find the information they need.
Proposals will be evaluated on a rolling basis. We encourage submissions by May 15, 2025.
The rebranding of Crossref was top priority when I joined in May in a new role called “Director of Member & Community Outreach”. Since then I’ve been working to understand the array of services, attributes, and audiences we have developed; to answer the questions “What do we do, for whom, and why?”
As Crossref prepares to celebrate turning fifteen at our annual meeting next week, I am thrilled to present our new brand identity with key messages and logo. And along with “thrilled” you may also detect “nervous excitement”.
Over the last few months we have reviewed earlier research and talked with a number of members, affiliates, and academics. Turns out we’re the plain talkers of the industry, the do-ers, the scrappy people who get stuff done, chivvy others along, and in some cases we are—dare I say it—the voice of reason!
While balancing differing views within the scholarly community, we’re all about making connections – literally and figuratively. We help bring together people and metadata in pursuit of an excellent research communications system for all. And, to mirror one of Ed Pentz’s new catchphrases, we are “keeping it real”; with down-to-earth language.
Crossref Key Messages
New logos and names for all our products will come soon (in some cases it’ll be a ‘de-brand’ rather than a re-brand!). We’ll gradually phase in the new identity over the next month or two, starting with our annual meeting, and with a complete website relaunch following in 2016. We will contact all of our members and partners in the coming weeks with information about using the new logo, using a content delivery network (CDN) so that sites can reference the correct file.
Why rebrand?
We have not rebranded because we plan on doing something different but rather to better express the things we already do. Our ‘problem’ was that often people didn’t know Crossref was behind initiatives like CrossCheck, Crossmark and FundRef. Our products had become unlinked from the organisation. And since we’re all about linking things together, that just made no sense.
We needed an icon to give more flexibility across the web that a word mark cannot do alone. The icon is made up of two interlinked angle brackets familiar to those who work with metadata, and can also act as arrows depicting Metadata In and Metadata Out, two themes under which our services can generally be grouped.
Sentence case helps to avoid splitting the word; we do not want to tempt the Cross and the Ref to divide again. So that lowercase R you see in the middle of our name is indeed an official change. (Hopefully we can change the habit!)
The palette gives a nod to the history of Crossref with red & dark grey, but brings in contemporary colors for a fresh palette that is distinctive in our industry (we researched a lot - everyone has circles, and traditional shades abound). Our aesthetic embodies classic Swiss design principles and is minimalist in keeping with our straight-talking personality.
So, in the words of Board Chair, Ian Bannerman, it’s time for Crossref to step forward.
About Crossref
I’m looking forward to revealing more of the story at our annual meeting next week!
